Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. People discover, learn about, follow, and shop from brands on social media, so if you’re not on platforms like Facebook, Instagram, and LinkedIn, you’re missing out! Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales.
In this complete guide to social media marketing, you’re going to learn:
- What social media marketing is, with benefits, stats, and tips.
- How to build a social media marketing strategy and a plan to carry it out.
- The seven best social media marketing platforms and how to use them
social media marketing platforms for businesses
Table of contents
- What is social media marketing?
- Benefits of social media marketing
- Social media marketing statistics
- Social media marketing strategy
- Creating your social media marketing plan
- Social media marketing tips
- The best social media marketing platforms
- Social media marketing courses
- Social media marketing services
What is social media marketing?
Social media marketing is a form of digital marketing that leverages the power of popular social media networks to achieve your marketing and branding goals. But it’s not just about creating business accounts and posting when you feel like it. Social media marketing requires an evolving strategy with measurable goals and includes:
- Maintaining and optimizing your profiles.
- Posting pictures, videos, stories, and live videos that represent your brand and attract a relevant audience.
- Responding to comments, shares, and likes and monitoring your reputation.
- Following and engaging with followers, customers, and influencers to build a community around your brand.
Social media marketing also includes paid social media advertising, where you can pay to have your business appear in front of large volumes of highly targeted users.
