Which is better for business marketing, Instagram or Facebook?
Social Media, the digital revolution has changed: Instagram and Facebook marketing the entire way people live, and it is an irreversible change that will shape every aspect of our lives in the coming years. Many businesses have started using the internet because it lets them reach potential customers from anywhere. This also helps in the promotion of their products. There are numerous ways through which you can run a successful small business on your own without any assistance from other people.
Social media plays a vital role in promoting your product. However, not everyone knows how important is it to use social media to market their product. Because there are so many benefits to running and operating a small business without spending money on marketing activities that require investment. That’s why most entrepreneurs prefer Facebook over Instagram or Twitter for running and operating a successful business. But what should we do when Facebook comes into play? To answer this, let us understand some crucial aspects that need to be considered before signing up for Facebook and Instagram accounts for running and managing a successful small business.
Which platform has more advantages for starting and running a small-scale business
Now let’s see which platform is better than both Facebook and Instagram for running and managing a small company. According to Statista, Facebook has around 2.7 billion active users and 1.35 billion users every month, while Instagram has around 500 million monthly active users. With such a number, which one is best for running a business? Let’s find out!
1) How user-friendly does one choose between these two platforms?
Instagram is a great option if you want to post creative photos and videos and get likes and comments. People don’t like sharing generic pictures, and having too much content is not going to attract audiences. If you need to get lots of followers and engage with your audience, you must try Instagram. If you have a limited budget and plan to only focus on your brand image, you must try Facebook as well. It doesn’t matter if you prefer one or another, the key here is your personal preferences and priorities. They must align with both platforms’ goals as they are used by different audiences.
2) Do you know about the various features available on TikTok, Instagram, WhatsApp, and WhatsApp?
As Instagram is becoming increasingly popular with millennials and Gen Z who love short entertainment videos, you must consider creating TikTok. With its new feature called Reels, you can share memes and make fun videos directly on your story. Also, there is no limit on the length of videos you can create. Unlike Facebook’s timeline which has a maximum time limit of 24 hours, TikTok allows anyone to post anything anytime they want. And of course, you can set restrictions for the posts you want to share on time. On the flip side, Facebook gives options to set posting times that are based on your preference. You can also change the page view frequency based on your likes, dislikes, and demographics. When setting liking and reposting rules, you must always remember to follow the guidelines given accordingly.
3) What is the price benefit of these social media platforms?
If you are a startup entrepreneur, the decision between Facebook and Instagram may seem overwhelming. Remember, if you are looking at profitability for your firm, then you must look at Facebook and Instagram. Each platform offers distinct benefits for maintaining and running a profitable small business. Like-for-like revenue comparison shows Instagram is slightly cheaper than Facebook. Even though Facebook is said to reach 300 million daily active users and Instagram reaches 250 million, the prices for getting a business Instagram account are far less expensive than a traditional Facebook account. On average, it costs $5 per month to buy an Instagram plan. Whereas, it requires around $100 to buy a Facebook plan. Considering this, Instagram has a higher price in terms of maintenance and management, but you will never reach 200 million daily active users.
4) Who benefits from each social network? Do you have to switch to choose between these two social networks?
With the rising competition among major social media platforms, marketers choose the platforms that give the highest ROI. Yes! Both LinkedIn and YouTube offer good ROI on advertisements. It depends upon the campaign you want. While Facebook and Instagram offer similar features and offers good ROI (up to 50%), LinkedIn offers advanced analytics and reporting. And also, LinkedIn offers free training sessions to its employees whereas Instagram doesn’t.
5) These social media platforms are owned by Meta, Inc., which is the world’s largest tech giant
Facebook has access to billions of dollars in funding that include Google Ventures, Intel Capital, Sequoia Capital, Lightspeed Venture Partners, Maven Equity Group & Kleiner Perkins, Techstars, and others. By investing in these social media companies, the founders provide resources and funds for growth. Moreover, the huge amount of data collected by big social media companies helps them improve their performance.
6) Do you want to advertise on WhatsApp, Instagram, or Pinterest?
These social media sites are easy to use as all mobile apps have very little technical knowledge. All you need is your smartphone and a few taps and voila! Your social media campaigns are ready. Just think about advertising the latest fashion trends, upcoming events, new arrivals, celebrity collaborations, celebrities you like, recipes, fitness tips, dog breed advice, etc.
The above discussion on the advantages and disadvantages of engaging with social media platforms highlights the importance of choosing a suitable social media platform to run your small business. Social media platforms allow small businesses to communicate and interact with their target audience more effectively. As stated earlier, according to Databox, 64% of consumers have engaged with brands via social media channels. They also mentioned that 71% of businesses would spend more money on online shopping if the cost of conversion were reduced. Overall, it concludes that customers prefer social media channels to shop online, especially after being influenced by the pandemic.
How to launch a Facebook Page
In launching a Facebook business page, keep in mind that it takes 30 days the creation a profile. Follow the steps below to complete your process:
1) Download Facebook Insights App: First thing first, you need a smartphone with an Android or iPhone operating system installed on it. Then install the Facebook Insights app. This app allows you to see various elements such as demographic data, engagement statistics, and traffic insights. After installation of the software, you can get a detailed idea of your current customer base and market share. Once done, create your account using the same email address provided for registering the profile.
2) Select Website Name: Next, select a unique name for your registered contact to represent you properly and ensure that your customers recognize you. Now, add keywords to identify yourself. Add words relevant to your brand, including your name, logo, and slogan to reflect how you aim to build your fanbases over the next 24 months. Here, add the “@” symbol to emphasize your place in the hierarchy of the website for effective search engine optimization. Lastly, remember to avoid misspelling your words to enhance visibility.
3) Create Username: From now on, whenever someone visits your profile, they must type your username to go directly to your site’s homepage. Make sure that you clearly spell your name correctly by adding hyphens, capital letters, or numbers. Finally, make sure to write an endnote that briefly explains who you are or what is special about you.
4) Set Up Profile Pictures: In order to ensure proper branding, upload images of your identity along with a selfie, family portrait, or headshot. You can use filters to turn your face into cute animal characters. Also, please remember to tag your friend or colleagues with their photos as it will boost their reputation on your account.
The following three pieces of information should be included on your Facebook profile: Username, Date of Birth, Photo, Address
5) Update Bio: Click Publish/Edit Your Post to fill in your bio. Use adjectives with the right tone and grammar to speak about the value of your business and brand. Keep it brief and sweet and leave out any unnecessary details that could distract readers.
6) Upload Profile Picture: At last, you can request editing and upload a custom picture from your photographer. This picture is essential as it reflects your personality and authenticity. You can download this photo for reference.
How To Open A Facebook Account
Facebook is widely accepted and loved by millions of users worldwide. This platform also supports multiple languages and currencies. Hence, it opens ample opportunities for small businesses to market their products, increase sales, and compete with global giants. Since 2012, Apple had purchased approximately 80 percent of Facebook’s shares, making the former the biggest shareholder of the American company. Facebook has grown steadily under the control of Mark Zuckerberg, whose work is supported by Sheryl Sandberg, head of Facebook News Feed. To learn more about learning more about social media marketing strategies, read this blog.